Web Analytics For Ecommerce Sites: A Quick Guide


Web analytics and web statistics are both very important tools for ecommerce sites, and by using web analytics, an ecommerce site can increase its sales, conversion rates and revenue.

Sources Of Traffic

One of the first things that an ecommerce website should consider is its sources of targeted traffic. Targeted traffic is important for any website, and the more targeted traffic that an ecommerce website receives, the more sales it is likely to make.

A comprehensive analysis of targeted traffic from the World Wide Web can show the ecommerce website owner many important things including where the website is receiving the most traffic from, the websites that most people are visiting after the ecommerce website and which traffic sources could be improved.

The Length Of Time Spent On The Website And On Certain Webpages

The length of time spent on an ecommerce website is important, and in particular, the length of time that most people spend on certain webpages should be studied and considered. By spending more time on the website, a person is more likely to buy certain products and services that the ecommerce website offers.

The ecommerce website can use web analytics to determine which pages are attracting the most visitors, and it can determine which pages are keeping people on the website for a long time. Once the statistics have been studied and analyzed, the ecommerce website can work to improve certain pages that aren't holding people's attention, and they use linking, content and design techniques to send people from certain high-performing pages to sales pages.

Conversion Rates

By using web analytics and web statistics, a website owner can easily determine their overall conversion rate, and more importantly, they can determine the conversion rates for certain types of traffic and certain products.

Once all conversion rates have been determined, the website owner will quickly know which types of traffic are converting the best and which could use some improvement, and they will also know which products are providing the highest conversion rates and the most revenue for the website.

Analyzing The Countries And The Locations Of Visitors

Web analytics and statistics will show the website owner which countries, languages and areas are providing the most visitors and the most sales. This can help the website owner more accurately determine which marketing strategies have been the most effective in certain countries, and it can help them improve marketing strategies in other countries from which they are receiving little traffic.

Search Phrases, Keywords And PPC Keywords

By using web analytics, a website owner can easily determine which keywords are bringing the most targeted organic traffic from the search engines and which keywords are bringing the most traffic from pay-per-click, or "PPC", campaigns.

By analyzing the conversion and revenue reports, the website owner can also determine which keywords are providing the highest conversion rates and the highest amount of revenue for the website or for the business.

Finding Out What Website Visitors Are Clicking On

By utilizing web analytics and statistics, a website owner can determine which links, images, videos or page links most visitors are clicking on. This will help the website owner determine which links are receiving the most traffic from the website, and it will help the website owner customize the links in order to generate more traffic for certain links from the website.

There are many benefits of web analytics for ecommerce sites. Some of these include analyzing sources of traffic to the website, knowing the length of time spent on the website and on certain webpages, analyzing the conversion rates, knowing the countries, languages and locations of all visitors to the website, knowing which keywords are generating the most traffic and the highest conversions and finding out what website visitors are clicking on.

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