Why Sell Online? The advantages of eCommerce
Doing business online has become more and more commonplace in recent times. In fact, many small scale businesses are using eCommerce to build exposure and compete with much larger businesses. To understand why you would want to sell online, let's take a look at some advantages of eCommerce.
Maybe the biggest advantage is the lack of overhead involved with online business. Rather than having to pay for the rent, utilities, insurance and other costs of a traditional brick and mortar store, expenses are greatly reduced with an eCommerce store. In fact, the only real cost to run an online store is the money for web hosting. Most of the time, this is very affordable and you can have your store set up quickly with minimal hassle. Since it's completely virtual, you don't have to worry about losses due to theft or other disasters like fire. Consequently, eCommerce is an effective way to do business without all of the complications and headaches of a brick and mortar store.
Another benefit is the size of your demographic that you can reach. While traditional stores are often limited to a specific city or region, you can sell to people all over the world with an online store. Basically, anyone with a computer, Internet access and a bank account can conveniently make a purchase via an eCommerce store. This means that you can conduct business on a global level and sell to anyone who is interested in your products or service.
Along with reaching a larger demographic, an online store is constantly in operation. Unlike a traditional store with regular hours, there is no limit to the hours in which you can sell. This means that you can make money while you're sleeping, on the weekend or even on holidays. Rather than relying on employees to make sales for you, an eCommerce store never takes a break and money can be made 24 hours a day, 7 days a week. Consequently, this often results in significantly higher earnings.
Compete with Larger Businesses
Besides this, eCommerce gives small businesses the opportunity to compete with the big boys. This is mainly due to the low costs associated with online business, affordable hosting and low cost marketing techniques like search engine optimization, social media and pay per click advertising. While in the past, the company with the most funding and money for marketing dominated their niche, online business has leveled the playing field considerably. For example, a small business with a great product and an SEO expert could realistically receive a higher ranking in Google than a much larger company with unlimited marketing funds. You can also attract high end customers who normally wouldn't shop in a small, unknown brick and mortar store. While many high end customers wouldn't give a mom and pop store the time of a day in a physical setting, they are likely to make a purchase online because everyone is on the same level.
Convenience for Customers
In addition, shopping online tends to be easy for customers. For example, customers can conveniently view a business's catalog from the comfort of their own home. This way, customers can avoid traffic and crowds and make a purchase whenever they feel like it. Shopping online also appeals to consumers who don't like being pressured by salesman as well.